Best Practices for Improving Deliverability

• Use Flyers

  MMS has higher deliverability than SMS. Use an image if you're having trouble with your SMS message.
  • Keep them under 500kb
  • Don't reuse the same flyer style, switch it up often
  • Use JPEGs

• Avoid Repetitive Content

  Carriers lock into patterns after repeated use and categorize it SPAM. For both content and flyers.

• Test Your URL

  Try a campaign without including your URL. If there are less fails that means carriers may have blacklisted your domain. Use an alternative domain if this is the case
  • Avoid using shorteners

• Keep it Simple

  • Avoid words and context that appear spammy